Goodmans are a long established British consumer electronics brand. Having recently launched an e-commerce website (created by The Marketing Café) we were commissioned to develop a series of product videos to help increase conversions on the website.
The first step in the process was to gain a thorough understanding of the products and how they worked. We then created the storyboards and scripts for the presenter. TMC took charge of finding a suitable presenter who had to come across as personable, knowledgable and authentic. The videos needed to be believable in the sense that the presenter was to be perceived as a genuine employee of the company and not a professional actor.
The shoot took place over three days in the showroom of Goodmans TV at their factory in County Durham. Following the three days of filming we produced a total of 13 product videos of which this is just one. Since the launch of the product videos the sales conversions on the e-commerce website have seen a significant increase.
“Consumers are very responsive to videos when researching products to buy, so this type of video marketing is proving to be particularly effective for us. The Marketing Café have led us through the process and done a marvellous job. We would highly recommend them.” – Goodmans TV.
CLIENT: Goodmans TV
CREATIVE DIRECTOR: Ian Palmer
DOP: Paul Russell
LOCATION: County Durham
Questions, issues or concerns? I'd love to help you!