Garden Bothy Corporate Identity
BRIEF
Garden Bothy was a new business looking to define their place in the market. Providing luxurious, high-spec outdoor accommodation, Garden Bothy were looking for a clean, descriptive identity, which appealed to an exquisite market for business or personal use.
SOLUTION
TMC designed a clean, simplistic logo that incorporated natural colours with a symbolic logo. A leaf was used in the design around the stark shape of a bothy itself for aesthetic and descriptive purpose, reflecting the strapline ‘creating rooms in your garden’.
RESULTS
Garden Bothy carried their corporate identity across their business cards, letterheads and all marketing material, reinforcing the brand confidence. The identity also demonstrates the ability of Garden Bothy to recognise chic design in a classic but also contemporary nature, demonstrating the flexibility of their product.
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