Garden Bothy sales brochure
BRIEF
Taking part in the Royal Highland Show, Garden Bothy needed a comprehensive brochure that would differentiate them from other exhibitors, catch the attention of passers by and initiate a sale or direct traffic to their website for further information.
SOLUTION
Whilst ensuring all necessary content was included in the brochure, we incorporated exclusive bothy imagery that tempted the consumer online or to the stall to see more. The unusual shape of the small square handout was different to so many other handouts at the show that day and as a result stood out to the consumer. We included a house-shaped insert into the brochure to promote a 10% discount that was available on the day.
RESULTS
The result was a well–finished document that clarified the stance of Garden Bothy in the high end of the market. The insert led to several enquiries and indeed sales on the day on the Royal Highland Show.
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