Felicity J Lord Magazine
BRIEF
Felicity J Lord is a specific niche, London-based estate agents priding itself on it’s intimate knowledge of London as a place to live. FJL briefed The Marketing Café to design and create an online magazine, bursting with ‘good sticky content’ that will keep their customers coming back to the website.
SOLUTION
With a focus on the young professional, the magazine was created with 50% lifestyle 50% property. We designed the magazine to be easy to read for someone on-the-go and featured high fashion, cutting edge articles about must have accessories, style tips and travel hot spots, maintaining a focus of London as a destination.
RESULTS
The online magazine is proving to be a successful strategy, not only enticing people onto the website, but also providing an ‘added extra’ to a property magazine and reinforcing the ‘London expert’ brand.
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