Eric N Smith advertising
BRIEF
In the lead-up to Christmas, Eric N Smith required an advertising plan that would establish them as the premium jewellery supplier in Glasgow. They had space in The Herald newspaper and needed a sequence of adverts that would play on the minds of the regular readership.
SOLUTION
We created a sequence of adverts using bold colours sure to stand out on the newspaper background. Each of the advert sequence had a similar look and feel, but each employed witty straplines to catch the attention of The Herald reader.
RESULTS
The result was a sequence of adverts, which established themselves as a daily pleasure for the regular reader, each day, seeking out the witty line of the Eric N Smith advert which bands the bottom of every Herald newspaper. The classic look and feel of the adverts portrayed the exclusivity of Eric N Smith perfectly.
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