Eric N Smith airport advertising
BRIEF
Eric N Smith is one of Scotland’s most renowned diamond designers based in the southside of Glasgow. With high profile advertising a key part of their strategy ENS acquired prominent window displays at Glasgow Airport. TMC were given the ongoing task of developing rotating creative ideas and messages in line with the retail seasons.
SOLUTION
The adverts have been developed to be fresh, innovative and eye catching. We take a basic brief from the client and work up headline copy and visuals to suit. With key selling seasons such as Christmas, Valentines Day and Mothers Day the adverts are regularly updated with new creatives from TMC.
RESULTS
The advertising spot has been held by ENS for 3 years and has now been expanded to include a total of 10 window jambs. This is due to the direct feedback the client has received and the subsequent sales, making the whole project continually worthwhile.
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