Eric N Smith outdoor advertising
BRIEF
For diamond designers, Eric N Smith, the key selling season is December. So, each year the 48 sheet billboard located round the corner from the Newton Mearns shop is booked by ENS. TMC have been tasked with managing the creative for the last 4 years.
SOLUTION
TMC’s continual approach is to make use of the stunning designs and photography coupled with clever, but simple headlines to draw people in. Located at the busy Mearns Cross it is an ideal location, so the space has to be used to great effect.
RESULTS
The 48 sheet billboard serves as a continual reminder during the key Christmas selling season of Eric N Smith and their extensive gift collection. It has proven time and again to be a very worthwhile investment.
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