BRIEF
Cello are the UK’s leading LCD TV brand available through such well known retailers as Marks & Spencer, Morrisons, Comet and Amazon. Each year their new line up needs to be presented in a business to business brochure, which is commissioned to TMC as the incumbent agency for marketing communications.
SOLUTION
The completed brochure shows each new range of TVs in a clear easy to follow format. It is important that all the new features are clearly identified along with available colours for each model. The design style is based on easy to lie flat wiro binding with a matt laminated and spot UV finish.
RESULTS
The brochure is launched each year at the Las Vegas Consumer Electronics Show where it is viewed and given to the UK’s leading LCD TV buyers. The results for Cello are continually outstanding and the marketing communications plays a significant part in that success.
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