Andrew Yule Corporate Identity
BRIEF
We were to refresh the Andrew Yule Corporate Identity bringing the brand into the 21st century and giving the logo a contemporary feel to attract a younger audience and to encourage existing customers. We wanted to enforce the message that Andrew Yule provides safe, experienced and trustworthy service which went above and beyond new comparison websites.
SOLUTION
We employed bright, bold colours to give the logo a fun and solid look that is immediately recognisable as Andrew Yule Insurance. We rebranded the complete shopfront and all marketing materials to reinforce the bright, new image. We also introduced a new strapline ‘cover beyond compare’ which demonstrates the comprehensive service provided by Andrew Yule Insurance.
RESULTS
The new corporate identity demonstrated to new and existing customers that Andrew Yule is a cutting edge insurance broker catering not only to traditional customers, but also to new customers of all ages. The new look identity established the firm as trustworthy whilst moving with the times providing ‘cover beyond compare’.
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