We take the video view

The Marketing Café is delighted to confirm the upcoming launch of a new sister company, The Video View. This is in response to the growing demand for video in marketing communications, particularly on the web. Initially the focus will be on property videos where TMC already has established relationships through Corum in Scotland and the Spicerhaart group in England.

Commenting on the move Ian Palmer, Managing Director said, “We have been looking at the property video sector for some time and feel strongly that it could be done much better. We plan to offer a service at the higher end of the market that will engage prospective buyers like never before. Looking at brochures and photographs is one thing, but people want a more dynamic and interactive experience before committing to a viewing – video can achieve this”.

All videos produced by The Video View will have a musical backdrop with a professional voiceover. In addition to this there will be a more bespoke lifestyle version, which will include a live presenter taking prospective buyers on a guided walk through of the property.

A pilot video has already been produced for Corum and can be viewed here.

The full service for estate agents is to be launched early in 2011 with the hotel and leisure industry being targeted in the second phase.