Scottish Chambers event posters
BRIEF
The Healthy Working Lives initiative promoted via the Scottish Chambers of Commerce needed large format digital messages for their annual dinner. TMC were asked to develop the adverts using some of the creatives already developed for a direct marketing and advertising campaign.
SOLUTION
Each creative was designed to be simple, yet effective. Cliché images were avoided with thought provoking scenes and headlines used instead. ‘A happy workforce is more productive’ with an image of hens laying multiple eggs in a free range setting was typical of creative approach. A clear message with a slightly humorous edge.
RESULTS
The annual dinner was very successful with the Healthy Working Lives initiative enjoying a high profile on the night. This was due to the leaflets, advertising, posters and ever present digital projection.
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