Scottish Chambers display banners
BRIEF
Scottish Chambers of Commerce commissioned TMC to assist in their marketing communications for a health at work initiative called Healthy Working Lives. The project targeted small business owners with the message of free advice through a dedicated support line. The service needed to be promoted through a variety of media of which the display banners were one.
SOLUTION
TMC created a series of high impact banners with complementing leaflets that communicated the benefits of a healthy workforce for business owners. The bright colours and succinct messages were designed to catch peoples attention from a distance at exhibitions and events.
RESULTS
The Healthy Working Lives initiative through Scottish Chambers of Commerce has received a new lease of life through the updated marketing materials. Launched at the SCC Annual Dinner in November 2009 the banners and leaflets made a significant impact along with the advertising at the event.
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