Scottish Chambers brochures
BRIEF
Scottish Chambers of Commerce commissioned TMC to assist in their marketing communications for a health at work initiative called Healthy Working Lives. The project targeted small business owners with the message of free advice through a dedicated support line. The service needed to be promoted through a variety of media of which hand out style leaflets were one.
SOLUTION
TMC created a suite of high impact leaflets that communicated the benefits of a healthy workforce for business owners. The bright colours and succinct message was designed to grab the attention of time starved individuals in a fresh and innovative way. The call to action was clear and impossible to miss. The creatives were also translated into a series of matching banner stands.
RESULTS
The leaflets were launched in December 2009 to health advisors for Healthy Working Lives throughout Scotland. They were particularly well received and have been successfully utilised by the team in getting more businesses aware of the helpline initiative.
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