BRIEF
Recycling Appeal, one of the UKs leading mobile phone and printer cartridge recycling companies, were looking to re-establish their presence in their core charity markets. Using an emotive message, they required a creative concept and design that would portray the correlation between the collection of old mobile phones and printer cartridges, and doing good for charity.
SOLUTION
We developed a range of creative concepts including “Today David cleared out his desk drawers and found a cure for cancer”. This communicated the fact that you can help Cancer Research through the simple donation of your mobile phone or printer cartridges lying in a desk drawer.
RESULTS
The result was an emotive, hard-hitting message that clearly communicated the desired message, making people realise the implications of their actions, urging them to donate their phones and cartridges.
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