BRIEF
As the leading provider of leisure facilities in North Ayrshire, KA Leisure need to communicate consistently with the community with regards to activities and events in the region. Their regular newsletter, Xpress was in need of a face lift and TMC as the incumbent agency were asked to overhaul and relaunch the newsletter.
SOLUTION
The new design incorporated the updated corporate identity and used bold colours and imagery to appeal to a wide and varied audience. The previous newsletter looked like a council publication whereas the new version had a more professional and aspirational feel to it.
RESULTS
KA Leisure have been delighted with the results and feedback to the new design has been outstanding. Furthermore, the newsletter is now used far more effectively as a promotional tool rather than simply a corporate bulletin.
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