Jeeves Corporate Identity

BRIEF

Jeeves dog-walking wanted to establish their corporate identity as a superior and trustworthy service. They wanted to differentiate themselves from the typical ‘paw print’ designs used by so many of their competitors.

SOLUTION

Using a bright, vibrant purple colour and a ‘scribble’ effect, we managed to make the logo unique and contemporary whilst maintaining the unique personality of a dog out on a daily jaunt. The “Fresh air when you’re not there” strapline adds a quirky personality to the Jeeves identity.

RESULTS

The result was a versatile corporate identity that can be recognised as a differentiated brand targeting the high end of the dog-walking market while pursuing the playful element of the dog-walking service. 

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