BRIEF
When haart estate agents developed a new product called ‘Prime’ it needed a distinct identity to form the basis of the promotional activity. haart ‘Prime’ is a HIPs plus package that combines HIPs with standard conveyancing services to ensure a much quicker sale.
SOLUTION
Prime was developed to sit comfortably alongside the haart brand and each of the other brands in the group. The brand has been utilised across a wide range of communications including leaflets, direct marketing, advertising, window posters and web pods.
RESULTS
Prime was launched early in 2009 with great results. It has been rolled out across the group with a communications program that was awarded at the Daily Mail Estate Agency Awards.
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