Glasgow Credit Union AddzUp branding
BRIEF
With 23,000 members Glasgow Credit Union is now one of the largest and most successful credit unions in the UK. As part of its ongoing development it recently launched ‘AddzUp’, an account for children enabling them to save money via ‘save spots’ in the schools. Addzup is a stand alone brand, and the brief was to create something that was young, vibrant and energetic.
SOLUTION
The chosen identity uses bold colours and iconic symbols of youth in silhouette form. It is designed and shaped to work well on the web and appeal to a wide range of school ages. It demonstrates cool, yet remains serious enough to ensure it is seen as a brand that can be trusted with your money.
RESULTS
The identity has been well received amongst the target audience and has been successfully used on websites, posters, application forms and bank cards.
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