BRIEF
Glasgow City Council needed to make Glasgow based businesses aware of grants available for training. Particularly in the lead up to the Commonwealth and Olympic Games in the the UK it was important that businesses had the necessary qualifications before pitching for work.
SOLUTION
TMC developed a mailing piece that was deliberately designed not to look like another council initiative. The theme was ‘staying fit for business’ and being able to compete, which had a loose connection to the upcoming games and tied in nicely with the message of training that would allow businesses to pitch.
RESULTS
The mailing was well received and has been sent out to all businesses within the city centre of Glasgow. It has provided Glasgow City Council with an excellent platform upon which to further develop its ‘grants for training’ message.
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