General Junk

BRIEF

We were briefed to produce an exciting new corporate identity for newly formed business, General Junk, a waste removal service. The corporate identity was to show with ease what the business service offered and attract attention from new audiences.

SOLUTION

We used black and red colours to give connotations of industry and strength. We also illustrated a General Junk cartoon which was used across all marketing materials to show the friendly and trustworthy service provided by General Junk.

RESULTS

The corporate identity was instantly recognisable and portrayed the quality offering of the new business. The cartoon built a familiar character in the minds of customers which boosted sales and contracts.

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