Garden Bothy Display
BRIEF
To assist in marketing materials that will give Garden Bothy presence at The Royal Highland Show, establishing the brand and differentiating them from other garden buildings, making it clear the Bothy itself was the product.
SOLUTION
Steering away from any ‘corporate’ marketing materials so that we could make the most of the Bothy itself, we opted for show-stopping all-weather signs and introduced a 10% off offer for same-day sales. We reinforced our promotion via leaflets and 10%off vouchers that were distributed on the day.
RESULTS
The promotion drove traffic to the stand and also directed traffic onto the website where they were able to view further options and designs. The creative of the leaflet and voucher stood out among the competition at the show resulting in several leads and confirmed sales.
QUICK ENQUIRY FORM
Please complete the form below and one of our team will contact you shortly
Follow The Marketing Cafe on 