Fine magazine
BRIEF
Fine asked TMC to create an upmarket property and lifestyle magazine for distribution amongst their database as well as through premium outlets such as clubs, restaurants, spas and retail premises. The magazine needed to look and feel like a consumer magazine whilst working as a useful selling tool for the business. Therefore, there had to be a good mix of property and editorial features to keep the reader engaged throughout. In addition, Fine asked TMC to seek out appropriate advertisers to help recoup some of the costs.
SOLUTION
The completed magazine was launched in January 2010 with an array of lifestyle features that included city of Nottingham highlights, winter fashion trends, travel in New England and art events over the coming months. In addition, each property was presented as a feature article from vendor interviews and unique photography. With matt lamination and foil blocking on heavy stock paper the magazine feels as well as looks substantial.
RESULTS
The Fine magazine has been very well received. The feedback and comments have been outstanding, but above all the estate agent is obtaining more listings on the back of it and the brand name is being greatly enhanced. Furthermore, in the first issue TMC have managed to secure premium advertising from brands such as Princess Yachts and Smallbone.
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