Eric N Smith Magazine
BRIEF
For the 10th issue, diamond designers Eric N Smith were looking to produce their best magazine. With richer content and a more professional design the 2009 magazine needed to truly reflect their market positioning. As well as being an interesting read the magazine had to portray all that they offer at the renowned Newton Mearns based shop.
SOLUTION
We set out to demonstrate the unrivaled personal service and diamond design excellence offered at Eric N Smith. A fresh, contemporary look using clean lines and vogue-esque photography reflects the class and elegance of each individual piece. This teamed with relevant, well-written feature articles transformed the magazine into a dynamic lifestyle publication.
RESULTS
The new-look magazine offered the Eric N Smith customer far more value as a piece of reading as well as browsing material. The lifestyle element allows customers to mull it over for longer periods, ensuring the brand is reinforced again and again, increasing brand loyalty and recognition. The result spoke for itself, with many customers commenting that it was the best magazine the company had ever produced.
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