BRIEF
Cello Electronics required a comprehensive piece of Direct Marketing to cover all aspects of television brackets provided by Cello to send to existing, and potential retail clients. They were looking for something unique which would stand out among other pieces of Direct Mail received by the prospects on a daily basis.
SOLUTION
We designed a brochure detailing all brackets in the range and introduced a 3D-effect television on a bracket into the brochure itself. This worked as a quirky addition to what could have been a dull mailing. Using the strapline, “a wall is a blank canvas, bring it to life” generated a sense of excitement around the content itself.
RESULTS
The result was a bright, distinctive piece of Direct Marketing introducing the Cello bracket services to prospective buyers, generating enquiries and leading to increased sales.
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