BRIEF
Cello is the fastest growing LCD TV brand featuring in the top 100 companies of the Sunday Times Tech Trak. They employ TMC exclusively to create all of their marketing communications including the retail packaging for the TVs, which amongst others feature in Comet, Marks & Spencer, Morrisons and Next.
SOLUTION
The boxes are designed to create a high impact on the retail shelves as this is the main opportunity to communicate key features and benefits. The current design theme is based on the use of strong colours with each TV version being identified by the colour and the stylised female model in the TV screen. Recent design updates show dynamic images coming to life from the TV screen.
RESULTS
The results are very satisfying for this particular brand. Every year we see a significant increase in sales with new retailers coming on board and strong retailer sell through being continually reported.
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