BRIEF

In the new marketing strategy devised by TMC one of the key recommendations was to redevelop the website in order to generate more business online. The site needed to appeal to a modern web savvy customer base who were used to searching for and buying insurance online. Easy quote request forms needed to be a central function in the site to encourage enquiries. 

SOLUTION

The new website is a bright and easy to navigate dynamic tool that is central to Andrew Yule’s marketing activity. To keep the site fresh it is fully content managed allowing the client to make text and image changes whenever they want. It also includes a blog and is optimised by The Marketing Cafe for the search engines.

RESULTS

The company is delighted with the results and now has a dynamic website that is in sync with the overall marketing plan both online and offline. The results speak for themselves with ever improving search engine performance for the chosen key words that is being translated into more hits and quotation requests.

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