BRIEF

Following a revamp of the corporate identity, Andrew Yule required a new signage system for their shop front. The sign had to be clear and clarify to existing customers that the shop had undertaken a new corporate identity but maintained its trustworthy foundations.

SOLUTION

We provided Andrew Yule with stand-alone letter blocks which made up the shopfront rather than a traditional sign. We employed the same bright colours of the logo, making a statement to new and existing customers that Andrew Yule Insurance was moving with contemporary times.

RESULTS

The result was a clear statement of the new corporate identity, establishing the brand and the shop itself as a forward- thinking business ready to provide the traditional level of professional service. 

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