Fine Magazine Launch

It has been many months in planning and development, but we are delighted to see the new Fine magazine now published and in the hands of customers.

Designed, project managed and published by The Marketing Café the magazine is a new concept in customer magazines for the estate agency sector. It’s much more than a listings and features tool for vendors looking for an added marketing profile. This is a high-end coffee table magazine filled with a diverse mix of lifestyle, fashion and travel features sitting alongside some amazing properties. The property stories are written by professional journalists to bring people’s home to life in a way that is engaging and in sync with the modern media world.

For this reason the magazine is able to hold its own with third party advertising space being quickly taken up by some of the worlds leading brand names. For Fine the magazine will serve as a powerful tool to win new business as vendors relish the idea of their home being profiled in such a well distributed high quality publication.

‘Fine’ will be distributed in Fine estate agents, spas, clubs, hotels and retail establishments throughout the south of England. A further three magazines are planned for this year with the next one due in the Spring of 2010.

View the full case study here