5 reasons for social media

Social media has transformed itself from the latest phenomenon in communication into a vital way for companies and businesses to market their brand and get results. From large multi-nationals to individuals, social media is proving to be a powerful communications tool.

The information gathered from having a social media presence has provided The Marketing Café with insight into current trends and markets. In turn this has boosted our performance when it comes to establishing successful strategies for our client base.

Still not sold? Here are a few reasons why your business should go social.

Brand Voice
Social media takes many forms including Twitter, Facebook or even a Blog - The Marketing Café can advise which is best for your business. It all requires a little commitment to time and effort but has the potential to form great results. Establishing a brand voice is key to this approach. Decide this from the outset and maintain it in all content posted to your chosen social media outlet. This voice strengthens the brands identity and builds awareness in your audience.

Remember, a friendly and conversational approach is always favoured against content that seems too corporate and distant.

Making Connections
It is not called ‘social’ media for nothing, so make connections by conversing at a one-to-one level. If someone comments on a Blog you have written, respond in a timely manner with positive feedback, this will encourage other users to engage and build up a following.

Personal Touch
You may be blogging or tweeting on behalf of your company, but that doesn’t mean you can’t have a personality. Pitching yourself as a person means you promote an approachable side to your brand. People are more likely to get in touch if they think a ‘face’ can offer a solution or answer. Personalities foster an open and friendly approach, but keep in mind that ‘personal opinion’ might not align to the brand’s values.

Instant Marketing
Social media’s popularity is attributed to its ‘real time’ approach, where the very nature of the medium is instant. Users only need to log-on, write 140 characters (in the case of twitter) and then it is out in the digital sphere for the world to see. This an incredibly useful tool when urgent messages or last-minute offers need relayed, and is also a great source for instant feedback.

Sourcing Information
One of the most remarkable things about social media is that it provides the user with an unlimited amount of up-to-date information. If using a real-time social media outlet such as Twitter, you can log-on ask a question or find an answer using a keyword search tool. Using social media can therefore broaden your businesses knowledge.

We at The Marketing Café firmly believe in embracing new technologies. When it comes to the importance of social media our advice, support and guidance will help you to establish your brand online. Get in touch today to see how we can help you engage with your customers.