Customer Magazines

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A customer magazine is a great way to engage your audience. A professionally prepared publication will raise brand awareness amongst targets and increase loyalty with current customers.


 

Customer Magazine Services


Property Magazines

Property magazines have a strong appeal for readers which is why customer magazines in the estate agency sector are particularly effective in brand building and developing customer loyalty.
The Marketing Café is one of the UK’s most experienced and capable property magazine publishers having created stunning magazines for a number of clients across the UK. From a small independent network in the West of Scotland to London focused property consultants we have a varied customer base and know this market inside out.

Our services include:

– Strategic development and ideas generation
– Researching and writing features (either home based or more general lifestyle)
– Sourcing and writing celebrity based features
– Image sourcing
– Design and layout including property pages
– Copywriting and photography
– Print management
– Distribution

Customer magazines lend themselves very well to the property sector. People love to read about properties for sale and what makes them special. Developing your own estate agency magazine could be a powerful communications tool that will separate you from the competition. It’s an investment that if done right will pay huge dividends as your brand reaches a wider audience with content that clients will read and refer to again and again.

Estate Agency Marketing →

If you would like to discuss customer magazines and how they can change the dynamics of your marketing for the better we would be delighted to speak to you on 01563 509005.

B2B Magazines

B2B marketing is not easy, which is why it requires special skills for the marketer and their supporting agencies. Many of our clients are in the B2B sector and for some of them customer magazines are an integral part of their marketing communications.
If you’re considering a customer magazine for your B2B brand then we would love to talk to you. We have been developing B2B magazines for many years with a good understanding of the complexities of the sector and the value of getting it right. Most businesses have great content that can be developed into interesting and digestible features. In addition, clients of B2B brands can add further value with their own content contribution often in the form of case studies.

At TMC we will work with you to help develop this content and bring it alive in the pages of a beautifully designed magazine that your customers and potential customers will want to read, absorb and engage with.

Our services include:

– Strategic development and ideas generation
– Researching and writing features
– Sourcing and writing client based features and case studies
– Image sourcing
– Design and layout
– Copywriting and photography
– Print management
– Distribution

If you would like to discuss customer magazines and how they can positively change the dynamics of your B2B marketing we would be delighted to speak with you on 01563 509005.

B2C Magazines

We produce customer magazines targeted specifically at consumers in the retail, property and leisure sectors.
One of the most visible examples of content marketing in action today is branded content delivered through consumer magazines. All of the major retailing brands from M&S to Tesco and John Lewis to ASDA invest heavily in this medium. They do it because it pays dividends in brand building and customer loyalty.

A good consumer magazine will mix useful articles with promotions and product information. It is a marketing tool available to any consumer facing business and with The Marketing Café you have a partner who can guide you through the entire process. From project management to creative ideas, beautiful design to compelling storytelling we will put you well ahead of your competition. We have developed consumer style magazines for a range of customers from small independent jewellers to national estate agency brands.

Whether you are looking to develop your first customer magazine or would like to give your current publication a new lease of life we would be delighted to talk with you on 01563 509005.

Corporate Newsletters

Customer publishing can take many forms and one of the most popular is the corporate newsletter. From short four page options to more extensive productions the corporate newsletter or mini-mag is a great way to connect with your audience whilst being affordable and effective.
In the world of B2B marketing a corporate newsletter can be a really powerful promotional tool. At The Marketing Café we have helped our B2B clients over many years to implement a corporate newsletter strategy to exceptionally high standards.

The corporate newsletters that we develop are well crafted, expertly written and thoughtfully designed. Our clients have found them to be highly effective in keeping in touch with customers and prospects. Indeed many target customers actively seek out and eagerly await the upcoming editions.

With The Marketing Café as your content marketing partner you can relax in the knowledge that your newsletter will be published consistently with the minimum of fuss. We will research, write and edit on your behalf as well as develop creative ideas and strategy to ensure you achieve your marketing goals.

Whether you are looking to develop your first corporate newsletter or would like to give your current publication a new lease of life we would be delighted to talk with you on 01563 509005.

Digital Magazines

Customer magazines are not always printed, indeed some of the best publications are only available digitally either through an app or a dynamic website.
Content marketing and its means of delivery is constantly evolving. With multiple media platforms available for the distributon of content the growth of digital magazines is rapid and this is set to continue. As well as printed customer magazines the means of distribution could include:

– Mobile applications for use on tablet devices
– HTML5 websites
– Mobile websites
– Video channels
– Web TV
– Augmented reality – combining traditional print with digtal media
– Interactive PDF documents

At The Marketing Café we can assist you in all of these areas. We are one of the few content marketing specialists in the UK that can combine the right technology expertise with great creativity and content creation to deliver digital magazines across any platform.

If you would like to discuss the delivery of branded content or customer magazines across digital platforms we would be delighted to talk to you on 01563 509005.

Your customers are increasingly turning to marketing communications that entertain, educate and add value to their experience.
A customer magazine can achieve this like few other forms of marketing. Consumers are increasingly switching off to traditional advertising methods, which is why more brands are investing in content marketing and in particular customer magazines.
“We have worked with the Marketing Café for a number of years now and they have consistently produced impressive, top end magazines for a number of our brands. I couldn’t recommend them highly enough.” Tom Burkinshaw, Thamesview
We can develop great content for your own customer publication to help captivate your audience and build your brand. We are journalists, designers and project managers rolled into one. Each of these elements is crucial in making a successful customer magazine worthy of your brand. We research articles thoroughly, write gripping copy and feature only the most engaging content that will keep your readers coming back time and time again. With customer magazines increasing brand loyalty by 38%*, the question is, why not?

Our services include:

– Strategic development and ideas generation
– Researching and writing features
– Sourcing and writing celebrity based features
– Image sourcing
– Design and layout
– Copywriting and photography
– Print management
– Distribution

*Content Marketing Association (CMA) Research The CMA


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